Built By Me Podcast
Welcome to the Built By Me Podcast! Get ready for a journey into the heart of entrepreneurship as we explore the stories behind successful businesses. Join us every other week as we delve into personal journeys, share tangible tips, and uncover the secrets to success.
Our goal? To leave you feeling inspired and connected, as if you've known our guests and their businesses for years. Get ready for real talk, real stories, and real growth as we bring you closer to the world of entrepreneurship.
Built By Me Podcast
All Things Digital Marketing for Home Service Businesses with Ross McDaniel
In this episode, we’re joined by Ross McDaniel, a growth marketer and founder of Fencepost, a marketing agency dedicated to helping home service businesses—like roofers, electricians, and lawn care professionals—generate high-quality leads and five-star reviews.
Ross shares his insights on the importance of digital marketing, SEO, and maintaining an online presence, especially for businesses that have traditionally relied on word-of-mouth referrals. He walks us through actionable steps to boost visibility, including claiming your Google business listing, gathering regular customer reviews, and creating content that showcases your work.
The discussion highlights the 'local growth formula,' which focuses on visibility, competency, social proof, and referrals. Ross also touches on the effective use of Google and Facebook ads, the significance of having a feedback loop for tracking lead quality, and how content creation can drive brand awareness. Whether you’re starting on a shoestring budget or looking to optimize your existing strategies, this episode offers valuable insights to help your home service business thrive.
Key Takeaways:
- Start digital marketing with a focus on Google ads.
- Claim your Google business listing and regularly collect reviews.
- Use the 'local growth formula' to drive visibility and trust.
- Track the quality of leads and adjust your strategy iteratively.
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The Local Growth Formula PDF: https://drive.google.com/file/d/1JQGK6BaXnGSE4FiTRZaBdpbrBtdxe1Wx/view?usp=sharing